Your brand will forever be an integral part of your business strategy and your office space should reflect this. Brand strategy is important because when your company grows, the design of your office space can advance your growth goals if done well and with your brand in mind.
What is a branded environment?
A branded environment is an office space designed to reflect your identity. They are the work of interior designers and experiential graphic designers who create space plans and graphics that prompt emotional responses from employees who work in the space. It’s more than just adding a logo on wall or having branded logos on your desks. Your brand is your story and is defined by the details that add up to the feeling people get when they think of your business.
Why do you need a brand strategy?
When moving into a new office, there is a lot of things to consider and pay for, and adding branding to your office space might not be at the top of your mind. However, focusing on this, it can pay off. Having a branded office space can act as a storytelling device. You can decide what you want to communicate in your office; whether that is your values, your story, your future plans or anything else you want to tell people about your brand. Adding experiential graphics to your office space and also engage your employees. This can amplify your internal culture, which can help with retention and engagement.
Branded elements in your office space can be scaled as your business grows. Having a design team early enables you to create a unique and authentic office space without having to break the bank. A design that reflects your brand will reaffirm the purpose of your space and connect people to your vision.
Take a look at how we integrated logo and brand colours when we designed Yammer’s first office.